SACO Blog

As one of the of the Oxford dictionary's Words of the Year 2016 - you may just have heard about hygge by now, or as we like to call it, 'Hu-Ga'. Hygge can be applied to anything - its more of a feeling or a mood than a particular word – but it can be described as “cosiness” or “togetherness”. We love the potential of hygge, that's why we've come up with what this concept means all around the world.

We know that our guests stay with us for all sorts of reasons, but often duty calls and they find themselves checking into one of our 900+ apartments across the UK for a business stay.

The concept of Hygge is spreading quickly, crossing international borders to bring comfort and warmth to anyone who takes the time to give it a little thought. And because there’s nothing less hygge than being unable to pronounce it, we’re spelling it phonetically – {Hu-Ga}

From theatrical productions to all kinds of festive markets - there is so much on offer in Birmingham this season.

The nights are drawing in, the clocks have gone back and there’s a definite chill in the air – but it’s nothing a good Christmas Market won’t fix. It’s time to start feeling festive. This year you’re spoiled for choice when it comes to Christmas Markets, so here are our top five across the UK – mulled wine at the ready…