SACO Blog

January may be dreaded by some - short, sunlight lacking days; cold, dreary weather; and the inevitable feeling that there is nothing to look forward to. But the New Year also brings with it the opportunity for resolutions, new beginnings and exciting plans – the perfect time to embrace a little bit of hygge.

Most of the time when people talk about “Scandinavia” they have Denmark, Norway and Sweden in mind. Three truly remarkable countries, each have their own highlights and quirks – despite sharing the notoriously chilly weather.

As one of the of the Oxford dictionary's Words of the Year 2016 - you may just have heard about hygge by now, or as we like to call it, 'Hu-Ga'. Hygge can be applied to anything - its more of a feeling or a mood than a particular word – but it can be described as “cosiness” or “togetherness”. We love the potential of hygge, that's why we've come up with what this concept means all around the world.

We know that our guests stay with us for all sorts of reasons, but often duty calls and they find themselves checking into one of our 900+ apartments across the UK for a business stay.

The concept of Hygge is spreading quickly, crossing international borders to bring comfort and warmth to anyone who takes the time to give it a little thought. And because there’s nothing less hygge than being unable to pronounce it, we’re spelling it phonetically – {Hu-Ga}