SACO launches in Europe as Wittenberg, Amsterdam goes on sale

Thursday 10 August 2017 by Sarah Knight Today we have commenced our march into Europe and launched sales of Wittenberg - our new Amsterdam aparthotel which opens in November.

Wittenberg is SACO's newest property, and is designed for the discerning traveller looking for the comfort and autonomy of a residence with the personal service and character of a boutique hotel.



The aparthotel is located on the eastern side of Amsterdam in the tranquil Plantage district, with a wide range of shops, restaurants and bars in the surrounding area, and only a short walk from the city centre.


Zuidas, Amsterdam’s thriving business district, is also conveniently a short commute away. 


Wittenberg, which overlooks the Nieuwe Keizersgracht Canal, is eighteenth century in origin, but contemporary within. Each of its 115 apartments have been restored and enhanced to reflect the convenience of contemporary Dutch design, whilst preserving the Wittenberg’s authentic and original ethos, charm and character.



Wittenberg, which caters for guests staying for a week or more, has a wide range of amenities including:

  • A mix of studio, 1 bedroom, 2 bedroom and 3 bedroom apartments
  • Choice of apartment views over the canal, courtyards or garden
  • 24/7 reception and onsite team
  • On-site parking
  • Bikes available for guests’ use
  • Free high speed Wi-Fi
  • SMART TV with up to 72 channels
  • Weekly cleaning


The property features beautiful indoor and outdoor spaces, including two central cobbled courtyards. All are exclusive to guests and are ideal for work, play, meetings, gatherings and for quiet down time.


With this central location, and well-designed property, we'll be catering for a wide range of traveller segments - including extended stay corporate travel, projects, relocation, groups and leisure travel.



Stephen Hanton, CEO, says: The launch of the Wittenberg marks a new chapter for SACO as we continue our impressive pace of growth in recent years, but now do so in new markets. Amsterdam is a strategically important location, and that is why we chose it as our first location in mainland Europe.


“We wanted to set the bar high with our first property outside the UK. By combining our twenty years of expertise and with an incredible location and property, we believe the Wittenberg will be a true home for many business and leisure travellers in the years ahead.”


Leading the Wittenberg’s team of 10 staff is General Manager, Milo Smits, who joined SACO in July after over three years at Corendon Hotels & Resorts in Amsterdam.


The launch of the Wittenberg represents the latest phase of growth for SACO, which is doubling in size with openings in Manchester, Dublin and Cambridge confirmed, and others to be announced soon.


Ben Harper, SACO’s commercial director, says: “Wittenberg will have the same high levels of quality and service that our clients and guests expect and receive at every SACO property.


“The news of this opening has been well received with clients from established corporate verticals such as banking and professional services as well as growing sectors such as technology and creative.  There is also a huge opportunity within the leisure space for guests looking for an alternative to traditional hotels when visiting Amsterdam.”



In the past year alone, SACO has opened four new properties: The Cannon, SACO Fitzrovia and then Leman and Eden Locke in London and Edinburgh respectively, the first of SACO’s new aparthotel lifestyle brand. 


With over 20 years’ experience, SACO is reshaping hospitality with an industry-leading choice of serviced accommodation brands that include SACO Aparthotels, SACO Serviced Apartments, SACO Bespoke Corporate Housing, Locke by SACO, and SACO’s global supply chain of over 80,000 apartments in 260 key destinations across the globe.



Wittenberg - where Amsterdam feels like home.

Welcoming guests from November 27th 2017.

Be one of the first to book
Staff Profile Picture
Sarah Knight Digital Campaign and Content Manager

Read more articles by Sarah Knight

Related articles